No matter how many leads, doesn't matter
Bad leads are worse than no leads. Need actionable data.
Position in person vs online, massive companies with a lot of cash to burn.
Reliance on human processes create cracks in the system which causes loss in revenue.
Leads that are coming in are no good if they don’t convert. Then you are just wasting money on ad spend.
We wanted to help as many people as possible. The best way for us to do that is to make sure the company is bringing in a consistent return.
The results should grow as the company does. Stagnant growth is the death of most companies.